The iPhone Intro: Ten Years Later

Ten years ago, Steve Jobs took the stage at the Macworld conference to unveil the iPhone. Every once in awhile I go back and watch the first quarter of the video, as it remains the best single product introduction in the company's history, especially when you consider the impact the iPhone has had not just on Apple, but on the world around us.

One of the most peculiar things to see in retrospect is the crowd's reaction to each individual component of the iPhone. While people cheer heartily for the widescren iPod with touch controls, and grown adults were weeping and setting themselves on fire in the aisles for the mobile phone line, the reception was relatively lukewarm for the device as a portal to access the internet, the feature that would come to define the smartphone as we know it today. Probably because up until that moment, this was how people were used to accessing web sites through their mobile phones:

Delicious.

Delicious.